Discover the shocking truth about how your personal information flows through a vast network of data brokers, marketers, and sometimes criminals. Learn exactly how your privacy is compromised every single day.
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Your information is harvested through multiple channels, both visible and invisible
Social platforms track your behavior, interests, and connections to build detailed profiles that are sold to advertisers and data brokers.
Every website you visit can track your behavior through various technologies, creating a comprehensive picture of your online life.
Your public records are automatically scraped and sold by data brokers, including property records, court cases, and business filings.
Apps and extensions often request access to your contacts, location, and browsing data, then sell this information to data brokers.
Data brokers aggregate information from multiple sources to create comprehensive profiles that are sold to marketers, employers, and even criminals.
When companies are hacked, your personal information is stolen and often sold on the dark web or to other data brokers.
Understanding how companies exploit legal loopholes to collect your data
Companies bury data collection permissions in lengthy terms of service that users must accept to use their products. These terms often grant broad rights to collect, store, and sell user data.
Companies share data with "partners" and "affiliates" through complex business relationships that users never explicitly consent to.
Data brokers legally scrape public records and government databases, then repackage and sell this information for profit.
Companies use device fingerprinting and cross-platform identifiers to track users across multiple devices and services.
Hackers steal personal information from companies and sell it on the dark web. This includes passwords, credit cards, social security numbers, and more.
Malicious software secretly records keystrokes, screenshots, and webcam footage without user knowledge or consent.
Criminals convince phone carriers to transfer phone numbers to new SIM cards, gaining access to two-factor authentication codes.
Scammers trick users into revealing personal information through fake emails, websites, or phone calls.
A visual representation of the data collection and distribution network
Your information is gathered from multiple sources
Information is aggregated and categorized
Profiles are sold to marketers and companies
You receive personalized ads and offers
Understanding the impact on your daily life and security