Introduction
At ZeroTraceLabs, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our services.
Information We Collect
Personal Information
- Name and contact information (email address, phone number)
- Account credentials and authentication information
- Payment and billing information
- Communication preferences
Data Removal Information
- Personal information found on data broker sites, including the listings we find and their web addresses
- Information necessary to request removal from third-party databases
- Verification data to confirm your identity for removal requests
- The status, dates and history of each removal request we file for you
- A proxy email address we assign you, and the data broker verification emails routed to it
- Your support conversations with us, including messages sent to our AI assistant
- Your device push notification token, if you allow notifications
How We Use Your Information
- Provide and maintain our data removal services
- Process payments and manage your account
- Communicate with you about our services
- Submit removal requests to data brokers on your behalf
- Monitor and report on the success of removal efforts
- Improve our services and develop new features
Information Sharing and Disclosure
We do not sell, trade, or otherwise transfer your personal information to third parties except in the following circumstances:
- With data brokers and people search sites for the purpose of removing your information
- With service providers who assist us in operating our services
- When required by law or to protect our rights and safety
- In connection with a business transfer or acquisition
Data Security
We implement industry-standard security measures to protect your personal information, including:
- Encryption of data in transit and at rest
- Regular security assessments and monitoring
- Access controls and authentication protocols
- Secure data storage and backup procedures
Your Rights
You have the right to:
- Access and review your personal information
- Request corrections to inaccurate information
- Request deletion of your personal information
- Opt-out of certain communications
- Data portability where applicable
Data Retention and Deletion
We retain your personal information only as long as necessary to provide our services and fulfill the purposes outlined in this Privacy Policy.
Retention Periods
- Account information: Retained while your account is active
- Data removal records: Retained for up to 90 days after service completion for verification purposes
- Payment information: Retained as required by law for tax and accounting purposes (typically 7 years)
- Communications: Retained for customer service purposes while your account is active
How to Request Data Deletion
You may request deletion of your personal data at any time by:
- Emailing us at privacy@zerotracelabs.com
- Using the account deletion feature in your account settings
- Contacting our support team through the app
Upon receiving a deletion request, we will delete your personal information within 30 days, except where we are required by law to retain certain information. You will receive confirmation once the deletion is complete.
Revoking Consent
You can revoke your consent for data collection and processing at any time by closing your account or contacting us using the methods above. Note that revoking consent may limit or prevent us from providing our services to you.
Third-Party Service Providers
We work with third-party service providers to operate our services. All third parties with whom we share your data are contractually obligated to provide the same or equal protection of your data as stated in this Privacy Policy.
Who We Share Data With
- Anthropic, PBC (Claude API) — the text of your in-app support chat messages, to generate a first-line support answer. See “AI Services” below.
- Apify — your name, and if you provided them your address, phone number and email address, to search data broker sites for listings about you.
- Slack — your support conversations, together with your name and email address, in a private internal channel so our support team can reply.
- Clerk — your email address, name and profile image, to create and secure your account and sign you in.
- Convex and Supabase — our databases and backend, which store the information described in this policy.
- Apple, RevenueCat and Whop — subscription identifiers and purchase receipts, to process and validate payments. We never receive or store your full payment card details.
- Expo and the Apple Push Notification service — your device push token and the text of each notification, which may include the opening of a support reply, to deliver notifications.
- Cloudflare — email sent to the proxy address we assign you, to route data broker verification messages to us.
- PostHog and Vercel — usage and performance data from our website, to host it and understand how it is used.
We also disclose personal information to data broker sites themselves when we submit an opt-out request on your behalf, because those requests must identify your listing. That disclosure is the purpose of the service.
We require all third-party service providers to comply with applicable data protection laws and maintain appropriate security measures.
AI Services
Our in-app support chat is the only feature that uses a third-party AI service. When you use it, the messages you type and the assistant’s own earlier replies in that same conversation are sent to the Claude API, operated by Anthropic, PBC, so that it can generate a reply. No other part of our service uses an AI provider — not scanning, removals, notifications or billing.
We do not send Anthropic your name, email address, postal address, scan results, data broker listings, subscription status or any payment information.
We ask for your permission first. Before any message is sent to the AI service, the app shows a disclosure naming Anthropic and describing exactly what is shared, and you must agree before anything leaves your device. If you decline, your conversation goes directly to a human member of our support team instead, with no AI involvement. You can withdraw your consent at any time in Settings, and we will stop sending your messages to Anthropic immediately. Under Anthropic’s commercial terms, messages we send through its API are not used to train its models.
How We Collect Your Information
We collect information through the following methods:
- Direct Collection: Information you provide when creating an account, updating your profile, or communicating with us
- Service Usage: Information collected automatically when you use our app, including device information and usage patterns
- Third-Party Sources: Information from data brokers that we scan to identify your exposed data for removal
- Cookies and Analytics: Information collected through cookies and similar technologies to improve service performance
You will be asked for explicit consent before we collect any personal data. You can manage your consent preferences at any time through your account settings.
Children's Privacy
Our services are not intended for children under the age of 13 (or 16 in the European Economic Area). We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at privacy@zerotracelabs.com and we will delete such information from our systems.
International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that are different from the laws of your country. When we transfer your data internationally, we ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify you of any material changes by:
- Posting the updated policy on our website and in our app
- Updating the "Last updated" date at the top of this policy
- Sending you an email notification for significant changes
Your continued use of our services after changes are posted constitutes your acceptance of the updated Privacy Policy.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
- Email: privacy@zerotracelabs.com
- Support: Available through the app's support feature
We will respond to your inquiry within 30 days.